Core disciplines: Branding / design, Innovation/NPD/Service Design


Tweet : Today about 59 minutes ago
We're in NY for 5 days of dynamic sessions at the #FCFestival. Who's joining us? @FastCompany @92Y @Convene #innovation #disruption
Tweet : Oct 19th 2018 15:48
Familiar with the @TimeTimer? Our Director of UX, @scotsullivan, explains to @FastCompany why it's the most useful & equalizing tool for conceptual workshops. After all, time is $$$ —
Tweet : Oct 18th 2018 20:14
More than ever, consumers know what they want—and have no hesitation expressing it. Time to align your brand with the primal #desires of your target. Learn how:
Tweet : Oct 16th 2018 22:44
Delivering big business impact—and leaving no trace. Learn more about our Zero Footprint Process: a 3-step approach that offsets the environmental impact of your business activities while improving bottom line.
Tweet : Oct 16th 2018 20:39
#innovation real talk: generating great ideas is the fun (and frankly easy) part. Discerning which ones are equally desirable, viable and feasible is the challenge. We've got a (free) tool for that:
Tweet : Oct 16th 2018 16:53
Thrilled to see @TheMadOpt on the cover of @BXPMag this month. Get to know the bodycare innovators here — #proudpartner #LPKwork
Tweet : Oct 12th 2018 21:17
As said in #StarWars, "your anger gives you focus." CCO Nathan Hendricks explains how less-than-evil brands can adopt "Sith-level focus" to gain consumer allegiance & win —
Tweet : Oct 12th 2018 17:24
From blurring boundaries to (finally) moving beyond millennials, 5 takeaways from @L_D_F, c/o @emilystclairjo1 — #ldf2018
Tweet : Oct 11th 2018 17:52
What the world needs now: a little optimism—and 100% halal soap. Meet the 3 best friends behind our latest rebrand, @TheMadOpt: #proudpartner #themadoptimist
Tweet : Oct 11th 2018 13:47
Nothing like being on campus on a fall day: we're headed to @miamiuniversity @FarmerSchoolMU this morning to lead students through our #RoadblocksToInnovation workshop:
Tweet : Oct 9th 2018 15:40
Our same enduring story, told in a wholly new way. Introducing the new
Tweet : Oct 3rd 2018 15:29
There's not an aisle of any supermarket in the world where a Cincinnati design shop or brand consultancy "hasn't helped birth or burnish a brand franchise," explains @JerryKathman in @adage's spotlight on Cincy—dubbed the world's branding capital:
Tweet : Oct 2nd 2018 19:02
In #Cincinnati for @go2brandemonium? Catch Bhavik Joshi's talk on human insights & branding tomorrow, Oct 3, at 12:15 PM (ET) — #Brandemonium
Tweet : Oct 1st 2018 23:35
When you work in an arena that’s new and different, you’re bound to bump up against barriers, says @futureglimmer. Tonight she talked innovation—and hurdling its roadblocks—to kick off #Brandemonium w/ @BXPMag @go2brandemonium
Tweet : Oct 1st 2018 22:15
Are you with us at the @BXPMag kickoff for #Brandemonium? @futureglimmer takes the stage shortly to talk #innovation. @go2brandemonium
Tweet : Sep 28th 2018 15:47
Don't forget: #Brandemonium starts Monday with @BXPMag's kickoff event, f/ Valerie Jacobs (@futureglimmer), Nick Partridge (@KnewNewNeu) & Bryan Goodpaster (@bryangoodpaster) talking #innovation. RSVP now:
Tweet : Sep 27th 2018 15:15
Plans tonight? @ESillies's talk, Lean Validation: The Methods & The Madness, is at 6:30 PM (ET) in LPK Cincinnati's Brand Innovation Center. Plus, beer. Join us!
Tweet : Sep 25th 2018 04:50
RT @mwintrob: Awesome opportunity to learn about lean validation approaches that provide low-cost ways to gather “in the wild” learning be
Tweet : Sep 24th 2018 21:13
The path to #innovation can be riddled w/ roadblocks, says @futureglimmer—but with the right fusion of insight and foresight, you can propel forward with agility and confidence. Join her at the @BXPMag-sponsored kickoff event to @go2brandemonium on Oct 1:
Tweet : Sep 21st 2018 16:45
What a way to roll into the weekend: geeking out at Ignite this morning with @AMACincinnati.
Tweet : Sep 21st 2018 16:39
Next week, @ESillies talks Lean Validation: The Methods & The Madness. Join us on Sept 27, 6:30 - 8 PM — #innovation #foresight #strategy #lean
Tweet : Sep 20th 2018 03:01
Honored to join fellow creatives to mentor students at @UC_DAAP for the @fordmotorco innovation hackathon, reimagining transportation for the City of Tomorrow. More here —
Tweet : Sep 19th 2018 17:10
Bhavik Joshi takes the stage at #Brandemonium on Oct 3. He'll talk insight mining methods and how to overcome consumers' natural inclinations: "we're conditioned to be polite and considerate," he says. Tickets for @go2brandemonium here:
Tweet : Sep 18th 2018 16:51
#Brandemonium heads for Cincinnati next month. See the full lineup (including our own Bhavik Joshi talking more human insights) and get tickets here:
Tweet : Sep 17th 2018 17:57
Keep hearing about machine learning & AI? Need a primer on how they impact the future of your business? Join @scotsullivan for his #CX keynote, "Beyond Automation," at #AMAIgnite on 9/21, hosted by @AMACincinnati. RSVP —
Tweet : Sep 12th 2018 21:17
It's Bourbon Heritage Month. Our fresh branding for @NewRiff made @MaximMag's edit of 15 must-try bottles. Read (and drink) on: #bourbon #newriff
Tweet : Sep 7th 2018 14:40
Innovation specialist Chris Roberts tried out our Roadblocks to #Innovation card deck with his team: "Our team [was] able to clearly articulate the problems they face... the gamification helps defuse the potential conflict of the topic at hand." Read on:
Tweet : Sep 6th 2018 21:59
"Fast fashion" hit like a lightning bolt in the early-aughts. And now there's talk of "fast beauty." We're helping brands tap it with LPK's #beauty555: a network of 555 influencers and experts that can help you spot trends and claim whitespace to grow:
Tweet : Sep 5th 2018 15:31
Messing with someone's beloved chocolate is serious business. So, how do you evolve an iconic brand story like @milkaofficiel's in the right way? Answers here: #milka #proudpartner
Tweet : Sep 4th 2018 17:44
Shouldn't we experience powerful brand moments in the doctor's office, too? We're helping healthcare brands shift from "improved" patient outcomes to deeply meaningful experiences that drive retention and referral—and it starts with this new tool:

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

Case studies

Interact with LPK