About us / People




Tom Holmes
Tom HolmesLinkedIn
Founder & Chairman

Tom is Founder & Chairman of, the leading provider of agency intelligence to brand marketers. Prior to creativebrief Tom spent over 20 years working with some of the world’s leading agencies and brands in UK and internationally, including Account Management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and Executive Vice President of Grey Worldwide.

Charlie Carpenter
Charlie CarpenterLinkedIn
Managing Director

Charlie has responsibility for the day-to-day running of the company. He oversees all client activity, is heavily involved in developing relationships with new brands, and focuses on growth opportunities for creativebrief in the UK and internationally.

Monika Zalaite
Monika ZalaiteLinkedIn
Business Director

Monika is responsible for building robust client and agency relationships, ensuring both parties see maximum benefit. She leads client reviews whilst identifying their best potential agency partners, heads-up the agency management team and stays constantly abreast of a vast range of agencies and their work.

Matt Clerkin
Matt ClerkinLinkedIn
Senior Account Manager

Matt is responsible for ensuring that agencies maximise their potential within the Creativebrief platform. He keeps track of the agency landscape through regular meetings, correspondence and an active interest in industry events and thought leadership. He is also responsible for running reviews for brands and short-listing the relevant agencies. Having spent three years in the client service team at Havas, he brings a personal understanding of agency life.

Kathryn Jell
Kathryn JellLinkedIn
Senior Account Manager

Kathryn is a day to day contact and is responsible for ensuring that agencies are getting the most out of their membership. She keeps on top of the agency landscape as well as leading client-agency reviews from beginning to end.

Siân Blackman
Siân BlackmanLinkedIn
Account Executive

Siân supports the rest of the Account Management team by keeping in regular touch with agencies, helping client-agency reviews run smoothly from beginning to end, and writing editorial content. She is the first point of contact for showcase or administrative enquiries. She also regularly assists the BITE team.

Ella Stanworth
Ella StanworthLinkedIn
Digital Product Director

Ella plays a strategic commercial role managing the continuous development and performance of digital product in line with creativebrief’s overall vision. She collaborates with multiple departments to plan and lead agile digital projects based on insight, business needs and shifts in industry behavior.

Kara Melchers
Kara MelchersLinkedIn
Managing Editor, BITE

Kara has editorial control over BITE, Creativebrief’s marketing trend briefing. She works closely with member agencies to keep abreast of developments in communication, technology and cultural behaviour. She presents at our BITE LIVE events and BITE INSPIRE sessions whilst also feeding into client-agency reviews.

Izzy Ashton
Izzy AshtonLinkedIn
Writer/Researcher, BITE

Izzy is a Writer/Researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest technology, consumer and communication news and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative, global campaigns. Izzy is one of the lead organisers of BITE LIVE and also delivers unique inspiration sessions to the world’s leading brands.

Sarah Colley
Sarah ColleyLinkedIn
Business Development Director

Sarah heads-up agency business development, ensuring the team connect with the best agencies from all disciplines to provide a holistic view of the market for the brands we serve. She also meets with agencies on a day to day basis to communicate the benefits of the creativebrief membership and to ensure we have in-depth knowledge of emerging agencies and their work.

David Sanger
David SangerLinkedIn
PR Manager

David is responsible for making Creativebrief a more visible organisation across the industry and beyond. Through imaginative PR, he tells the stories of his colleagues, the company and those of its expanding client base.

Ben Somerset-How
Ben Somerset-HowLinkedIn
Client Director

Ben heads-up the brand focused business development team which sees him dedicate time to engaging both new and existing clients of Creativebrief. He is also the driving force behind our Market Leader Interview series and regularly guest-lectures at a variety of university marketing & management courses.

Eddie Frame
Eddie FrameLinkedIn
Client Relationship Manager

Eddie has responsibility for generating a consistent flow of client leads and efficiently staying in regular dialogue with existing prospects, all with the aim of bringing in more client opportunities and growing our client password database for the website.

Ben Piper
Ben Piper
Design and Technology Director

Ben runs our in-house studio and has overall responsibility for any creative output. A designer at heart, but with a good understanding of web technology, he oversees the constant development of our website to ensure we are always ahead of the game.