About us / People




Tom Holmes
Tom HolmesLinkedIn
Founder & Chairman

Tom has over 20 years’ experience working with the world’s leading agencies and brands. He has held Account Management roles at WCRS and Saatchi & Saatchi, acted as Board Director of The Lowe Group and Executive Vice President of Grey Worldwide. Tom started his career as an actor in South Africa, treading the boards with the likes of Henry Goodman and Richard E Grant. After returning to the UK and establishing himself in the world of advertising, he set up Creativebrief in 2002, intent on providing the industry with unrivalled intelligence and insight. 

Charlie Carpenter
Charlie CarpenterLinkedIn
Managing Director

Under Charlie’s leadership Creativebrief has set a disruptive course, focusing on the power of technology to transform how brands and agencies come together to create the industry’s most recognisable work. Charlie has a deep knowledge of the industry’s ebbs and flows, but also a keen desire to simplify its complexities. He’s a regular commentator on topics ranging from diversity and social purpose, to the changing dynamics for agencies and how the industry can rid itself of the dreaded ‘pitch’. Outside work Charlie can be found playing a variety of sports to satisfy his competitive streak, and seeking out London’s best restaurants on the odd occasion he can find a babysitter.

Monika Zalaite
Monika ZalaiteLinkedIn
Business Director

Monika leads the team for client reviews, ensuring that the process is fair and that brands are connected with their most suitable communication partners. She builds lasting relationships with agencies, making sure they get the best support and service from her team. Having previously worked in Hong Kong and Lithuania, Monika is invested in making industry changes with extensive experience in remuneration best practice. Outside of work, she lives almost full time at the National Theatre and is waiting for the call to star in a Marvel film.

Matt Clerkin
Matt ClerkinLinkedIn
Senior Account Manager

Matt Clerkin runs brand projects from start to finish, digging deep into the requirements of the client before shortlisting agencies. With five years in the industry, three of them at Havas, Matt brings an understanding of agency life to his work, covering all angles of the process. He likes to remind his colleagues there’s life outside the Premier League with his avid support of Brentford FC, whilst DJing and hosting a radio show in his spare time. He is currently in (reluctant) training for the London Marathon.  

Kathryn Jell
Kathryn JellLinkedIn
Senior Account Manager

Kathryn is responsible for managing reviews for brands, including writing RFIs, shortlisting agencies, reviewing responses and advising both parties through to appointment. Outside of work, Kathryn can be found running around London, recently adding the London Marathon medal to her trophy cabinet. Her obsession with sausage dogs means she is sometimes accompanied into the office by Reggie the dachshund who helps out wherever he can.

Siân Blackman
Siân BlackmanLinkedIn
Account Executive

Siân is the self-proclaimed backbone of the Account Management team, supporting them by keeping in regular touch with agencies, helping client-agency reviews run smoothly from beginning to end, and writing editorial content. She is the first point of contact for showcase or administrative enquiries. Siân bakes the best brownies of all time, and sometimes manages to save a few to share with everyone else in the office.

Ella Stanworth
Ella StanworthLinkedIn
Digital Product Director

Ella plans and leads the development of digital product in line with Creativebrief’s overall vision.  She collaborates with all departments and third-party developers to deliver agile projects that satisfy changing markets and audience needs. Prior to Creativebrief, Ella worked agency-side in London and Sydney and client-side in Bahrain, before finding her forte working between the two.  When Ella’s not immersed in wireframes or knee deep in paper (don’t ask) you’ll find her on a yoga mat, with a glass of red, on a plane, or possibly all three. 

Kara Melchers
Kara MelchersLinkedIn
Managing Editor, BITE

Kara has editorial control over BITE, Creativebrief’s marketing trend briefing. She works closely with member agencies to keep abreast of developments in communication, technology and cultural behaviour. She presents at our BITE LIVE events and BITE INSPIRE sessions whilst also feeding into client-agency reviews.

Izzy Ashton
Izzy AshtonLinkedIn
Writer/Researcher, BITE

Izzy writes and conducts research for BITE, Creativebrief’s insights and editorial platform. As well as delivering unique inspiration sessions to the world’s leading brands, Izzy is responsible for interviewing key creatives and marketers, getting under the skin of both the industry, and the individual. She spends her days getting lost in internet black holes on everything from bionic arms to the wonders of bathroom top shelves and entrepreneurial wonder brands. She is a restaurant, hotel and book critic for Riddle Magazine, and spends her weekends writing long lists of all the things she should be watching, reading and listening to.

Josh Armstrong
Josh ArmstrongLinkedIn
Senior Business Development Manager

Josh spends his time meeting and advising potential member agencies on the benefits of working with Creativebrief. Having previously worked agency-side in new business, he understands the challenges agencies face. Outside of work he can be found in the gym, bouldering, walking dogs and eating substantial portions of food. He is climbing Mont Blanc in the summer of 2018 and has a peace lily called Nigel.

David Sanger
David SangerLinkedIn
PR Manager

David collaborates with brands and agencies on getting the best coverage for all involved. In-house, he encourages his colleagues to divulge their most-guarded business secrets before publishing them online for all to see in the form of insight and opinion pieces. Before joining Creativebrief, David worked in the tote bag-dominated world of publishing and spent an ill-advised year at drama school. He spends his spare time writing and baking unhealthy cakes to eat whilst writing. 

Ben Somerset-How
Ben Somerset-HowLinkedIn
Client Director

Ben’s days are a mix of new business, retention and generally having a client lens on our business decisions. He also leads our Market Leader Interview series and is a regular guest lecturer on Marketing and Management University courses. Outside the office Ben can usually be found on a rugby pitch or a bicycle, and with three snowboard seasons under his belt he always has a trip to the mountains planned. At formal events, you’ll find Ben on the canapes’ flightpath.

Eddie Frame
Eddie FrameLinkedIn
Client Relationship Manager

Eddie spends his days talking to brands about all the invaluable agency information on the platform and how we help brands find and connect with the world’s best agencies. When not in the office Eddie likes nothing more than spending his time carp fishing or playing football with his team, The Thursday Riff Raff.

Ben Piper
Ben Piper
Design and Technology Director

Ben has overall responsibility for the Creativebrief website and all other creative output. A designer at heart, Ben spent his childhood playing the NES and has since channelled his love of computers into ensuring the website and company communications look and perform to the best they can – all without the use of Mario. Ben is one of Creativebrief’s longest serving staff members, proudly displaying the carriage clock he received for his extended service on his desk.